LG Smart TV Owners Get to Explore the Metaverse with Oorbit Partnership

Bulletpoints:
• LG Electronics is stepping up its metaverse activities by partnering with Oorbit to bring Web3 and metaverse experiences to owners of its smart TVs.
• The firm will allow Blade Wallet users to buy and sell non-fungible tokens (NFTs) on LG smart TVs, using the LG Art Lab service.
• SKT, one of LG U+’s biggest telecoms rivals, is already offering similar metaverse-based services tailored to university students, with a view to launching early next year.

LG Electronics is taking a major step into the metaverse by partnering with Oorbit to bring Web3 and metaverse experiences to owners of its smart TVs. At the 2023 Consumer Electronics Show in Las Vegas, the South Korean tech giant made multiple pledges regarding its metaverse-related activities, and this new deal will allow users to attend virtual concerts on the music and games platform ELYNXIR, as well as to play AI-powered multiplayer games on the Auxworld platform.

In addition, LG will also allow Blade Wallet users to buy and sell non-fungible tokens (NFTs) on its smart TVs, using the LG Art Lab service. This function will make use of the Hedera Hashgraph network, and follows LG’s earlier rollout of NFT trading functions on smart TVs for users of its own crypto wallet, Wallypto. The firm also showcased „monster“-themed virtual sports shoes created „using NFT technology“ – and designed to be worn in metaverse spaces.

LG is hoping that its metaverse pivot will bear fruit, and it’s not the only South Korean company making moves in this space. LG U+’s telecoms rival SKT is already offering similar metaverse-based services tailored to university students, with a view to launching early next year. The firm has signed a deal with the cloud provider Megazone and the gaming operator Gala Lab, and is aiming to bring the benefits of the metaverse to students in the near future.

Overall, LG’s partnership with Oorbit is part of a larger trend towards metaverse adoption and usage among tech companies, and it’s likely that many more firms will join the fray in the months and years to come. With its latest move, LG is setting the bar for smart TV use of the metaverse, and it will be interesting to see how the company and its rivals progress in the near future.

LG Smart TV Owners Get to Explore the Metaverse with Oorbit Partnership
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